Automated individual decision-making

In Swiss data protection law, automated individual decision-making concerns decisions based exclusively or essentially on automated processing that have legal effects or significantly affect a person. Typical examples include automated credit, insurance, employment or platform decisions. Controllers may need to inform the person, allow them to state their position and, in relevant cases, provide human review. The concept is also important in EU law under the GDPR, making it central for Swiss businesses operating across borders.