Broadcasting rights

Broadcasting rights determine who may record, transmit, stream, retransmit, or make available sports and entertainment content. Agreements typically define territory, language, platform, exclusivity, duration, sublicensing, production standards, highlights, archives, advertising, and anti-piracy obligations. In Switzerland, rights interact with copyright and neighbouring rights, personality rights, competition law, media regulation, consumer rules, and data protection. For sports, event organisers and federations often centralise exploitation, but contractual structures must respect market-access and competition concerns, especially for premium live content.