Intellectual property in entertainment
Legal protection and commercial exploitation of creative works, brands, performances, formats, music, scripts, games and media content.
Intellectual property in entertainment covers copyright, neighbouring rights, trademarks, designs, trade secrets, and contractual rights used to create, finance, distribute, and monetise content. It protects works such as music, films, scripts, formats, choreography, photography, software, games, broadcasts, merchandise, and branding, while also requiring clearances for third-party material and personal rights. In Switzerland, IP rules interact with collective management, licensing, employment and commissioning contracts, moral rights, data protection, and unfair competition. International distribution requires attention to territorial rights, chain of title, platform terms, and enforcement.