Misleading advertising
Misleading advertising covers commercial statements that deceive or are likely to deceive consumers about goods, services, prices, or trader identity.
In Swiss law, misleading advertising is primarily addressed through rules on unfair competition and sector-specific consumer information duties. It includes false claims, half-truths, omissions of essential information, misleading price comparisons, and advertising that creates an inaccurate impression even if individual statements are literally true. Remedies may include injunctions, correction, damages in suitable cases, and administrative or criminal consequences where special rules apply. Comparative consumer law often focuses on the likely effect on the average consumer and on market transparency.